Briefing at a tinytable

Location:
Factory Design Labs
Photo By:
Sarah Betts

Performance Running

The North Face protects athletes of all sorts. Here, a print ad component in a performance running campaign.

Client:
The North Face
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FDL Ski Bus ride home. #crane #danielson

Photo By:
Stephen Hausrath

Fun with paper!

Location:
Denver Center for the Performing Arts
Photo By:
Amy Kitt

Piñata day to celebrate May birthdays.

Photo By:
Steve Pratt

The factorylabs reception area loves the sun

Location:
Factory, Denver
Photo By:
sarahbetts

Hex Lab - JB Holmes - 2012

Dick's Sporting Goods co-op execution for the Hex Black Tour ball featuring PGA Tour Pro JB Holmes.

Client:
Callaway
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We out. Thanks to the Verbier team!

Location:
Factory Design Labs - Verbier
Photo By:
Gary Wiese

HEX Black Tour

Print execution featuring Fredrik Jacobson in support of the Hex Black Tour ball.

Client:
Callaway
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Not a bad view!

Location:
Factory Design Labs - Verbier
Photo By:
Krista Molloy

UDESIGN Configurator

Web app customization tool allowing users to customize their own RAZR Fit driver.

Client:
Callaway
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Steve Pratt on camera at Factorylabs

Location:
Factory Design Labs
Photo By:
Lindsey Ritter

Two plaid shirts are better than one

Location:
Factory Design Labs
Photo By:
Sarah Betts

Single-Track Hayasa Running Shoe

Video introducing Cradle Guide footbed technology

Client:
The North Face
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Beyond Reason

Featuring Oakley athletes in epic Beyond Reason moments was an important aspect of the campaign’s launch. Quotes from athletes such as this one from surfer Bruce Irons made athletic superheroes relatable.

Client:
Oakley
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No Distractions

Print ad featuring PGA Tour and European Tour Pro Rory McIlroy.

Client:
Oakley
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Beyond Reason

Oakley lenses and frames are Beyond Reason unto themselves. Bringing that innovative technology to life through bold photography and unique angles helped inspire consumers.

Client:
Oakley
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Verto Climb Collection: Matt Segal

The North Face Athlete Matt Segal in the Verto Climb Collection. Crimea, Ukraine. Photo by Cory Richards.

Client:
The North Face
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may mittens. colors of spring. #factorylabs

Location:
Factory Design Labs
Photo By:
Amy Kitt

Beyond Reason - Lolo Jones

With the 2012 Olympic games on their way, capturing stories like that of Lolo Jones served as messaging platforms to build anticipation around what it takes for an athlete to turn dreams that were once beyond possible into accomplishments that are now Beyond Reason.

Client:
Oakley
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Colors in the sky.

Location:
Factory Design Labs
Photo By:
Melany Fehrenbach

Perform Beautifully 2012

There are moments of pure inspiration that keep even amateur athletes thirsting for opportunities to Perform Beautifully. We’re on a never-ending pursuit of finding and exposing those moments. And we know exactly where to put the camera.

Client:
Oakley
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