Beyond Reason - Lolo Jones

With the 2012 Olympic games on their way, capturing stories like that of Lolo Jones served as messaging platforms to build anticipation around what it takes for an athlete to turn dreams that were once beyond possible into accomplishments that are now Beyond Reason.

Client:
Oakley
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Harvesting webisode

El Tesoro Tequila is produced at a distillery in Jalisco, Mexico, where the family that founded the distillery is still involved in the business.

Client:
Beam Inc
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Razr Fit Driver - 2012

PGA Tour Pros react to the new RAZR Fit driver.

Client:
Callaway
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Optifit-X S13 Outdoor Print Ad

The all new Optifit-X system featured in the Matthes Crest 72.

Client:
The North Face
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FlashDry

The North Face athlete Ingrid Backstrom earns her turns climbing in Chamonix, France. Part of a multi-platform campaign announcing the launch of groundbreaking FlashDry technology.

Client:
The North Face
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Peace in the Chaos - Simon Dumont

Print ad for Oakley technical outerwear featuring Simon Dumont.

Client:
Oakley
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#whoworeitbest #TNF #twins #factorylabs

Photo By:
Darrell Chang

X HOT Irons

With Callaway's X HOT Irons family, distance is the name of the game. The bar has been reset. X HOT Irons are now The Standard In Distance.

Client:
Callaway
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So inspiring to see the new Oakley women's campaign come to life. #oakleywomen

Location:
Oakley HQ
Photo By:
Emily Sharpe

Beyond Reason

The Beyond Reason campaign propelled Oakley into a new stratosphere of athletic brands. Leveraging Oakley athletes like skateboarder Bob Burnquist and backcountry skier Seth Morrison, Oakley stuck to its roots and still kept its youthful audiences’ mouths watering.

Client:
Oakley
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Peace in the Chaos - Seth Morrison

Print ad for Oakley technical outerwear featuring Seth Morrison.

Client:
Oakley
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Gonzo looking stash-tastic on the factorylabs skiday funday

Location:
Arapahoe Basin Mountain
Photo By:
Andrew Price

Snowmass Tourism Summer 2012

World-class mountain bike trails by day. First-class entertainment by night. Only in Snowmass.

Client:
Snowmass Tourism
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Bowl crushed... Nice work ops team

Location:
Aspen/Snowmass
Photo By:
Michael Bennett

Brand Anthem Video

The North Face celebrates the endeavors of its athletes and inspires everyone to Never Stop Exploring.

Client:
The North Face
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Rodie

Photo By:
Eric Hines

Orange mustaches never looked so good.

Location:
Arapahoe Basin Mountain

Conrad Anker TV Spot

The North Face collaborates on the most important first ascent in years.

Client:
The North Face
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Perform Beautifully 2012

No matter how impressive the performance, consumers need to know that having the right apparel and eyewear is part of their success.

Client:
Oakley
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Beyond Reason - Bryan Clay

Athelete vignettes highlighting how they take their sport Beyond Reason.

Client:
Oakley
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Snowmass Culinary & Arts Festival

Print ad for Snowmass Culinary & Arts Festival.

Client:
Snowmass Tourism
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Peace in the Chaos - Eero Ettala

Oakley product innovation doesn’t take shape in a stuffy lab. There’s a good reason Oakley athletes’ names appear on the products – they help design them.

Client:
Oakley
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