Looking up at Highland Bowl this morning with the team.

Location:
Aspen Highlands
Photo By:
Andrew Price

Crazy Zurich nights

Photo By:
Frank Persyn

Making beard combs.

Photo By:
Denny Cunningham

Look Deeper 2012

Jimmy Chin. Climber. Explorer. Photographer. Revo Ambassador.

Client:
Revo
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Muse Studio Identity

With the opportunity to be involved with a new online home remodeling collaboration tool from inception to launch, Factory created a strong name and brand identity for what is now Muse Studio, representing the innovative, high end and connected nature of this product.

Client:
Muse Studio
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Let the first class of the Factory Labs School of Wine commence! Special thanks to our in house sommelier Krista Molloy!

Location:
Factory Design Labs

Skiing hard or hardly skiing?

Location:
Vail Mountain
Photo By:
Lindsey Ritter

Peace in the Chaos - Jake Blauvelt

Print ad for Oakley technical outerwear featuring Jake Blauvelt.

Client:
Oakley
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Look Deeper 2012

Alexandra Cousteau. Global Water Advocate. Revo Ambassador.

Client:
Revo
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Steep Series Print Ad

To help The North Face launch the all-new Steep Series Collection, we chose images that truly represented how its athletes took the gear, and themselves to the edge of what’s possible. Xav’s iceberg ride exemplifies just that.

Client:
The North Face
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Yeah, that's not creepy at all.

Location:
Factory Design Labs
Photo By:
Ryan Andrist

Factory School of Wine ... Sesh 10.

Location:
Factory Design Labs
Photo By:
Krista Molloy

Beyond Reason - Bryan Clay

Athelete vignettes highlighting how they take their sport Beyond Reason.

Client:
Oakley
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Custom Configurator web feature

Website feature for users to customize Oakley goggles and sunglasses.

Client:
Oakley
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Before Aspen The Mountain Never Had This Kind of Energy

The only thing more impressive than Aspen’s skiing is its sustainability. Snowboarder Chase Demeulenaere throws down at a rail jam near the Elk Creek Coal Mine.

Client:
Aspen/Snowmass
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Flight Series Proving Ground

Video demonstrating athlete and expedition testing of performance apparel.

Client:
The North Face
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Oakley Golf - Bubba Watson

Oakley golf welcomes Bubba Watson to the team

Client:
Oakley
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No Distractions

Print ad featuring PGA Tour and European Tour Pro Rory McIlroy.

Client:
Oakley
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Print Ad: Jim

Factory Design Labs was tasked with creating a brand campaign that captured the essence of Oakley’s design and innovation prowess. With competitors often featuring glossy action and staged lifestyle imagery, we wanted the design-focused campaign to rise above the clutter. After landing on Disruptive by Design as campaign tagline and mantra, we custom built a software program, merging art and technology, empowering our art directors to create a truly unique visual language – a glitched look and feel that represented Oakley’s unique, non-conformist attitude.

Client:
Oakley
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Love life

Photo By:
Campbell

Happy Birthday Bob

ThermoBall Print Ad

For what could be the largest single product launch in our tenure with The North Face, we worked together to position Thermoball as the one and only jacket everyday explorers would need on any given adventure. An extensive Out Of Home, print and digital campaign guided consumers online or into retail to learn more about this new breakthrough technology and to shop the large selection of color and styles.

Client:
The North Face
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