Before Snowmass Joy Had Boundaries

Local skier Chris Davenport lets loose in Snowmass’ newly-gladed Burnt Mountain area.

Client:
Aspen/Snowmass
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Look Deeper 2012

Jimmy Chin. Climber. Explorer. Photographer. Revo Ambassador.

Client:
Revo
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X HOT Fairway Woods

Fairway woods in the past have been daunting for consumers to hit. Not only did Callaway bring a fairway wood family that was easy to hit, they made them Longer From Everywhere.

Client:
Callaway
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Muse Studio Identity

With the opportunity to be involved with a new online home remodeling collaboration tool from inception to launch, Factory created a strong name and brand identity for what is now Muse Studio, representing the innovative, high end and connected nature of this product.

Client:
Muse Studio
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The Beast

The Beast Believes in Family Values. Like First Chair.

Client:
Killington
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Before Aspen in bounds didn't feel like out of bounds

Locals Chris Davenport, Pat Sewell and Dayla Robinson get first tracks on Highland Bowl.

Client:
Aspen/Snowmass
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OOH Ad: Squaw Valley

With so many ski destinations in North America all touting amazing terrain, great conditions and complete vacation experiences, it's easy for any resort to get lost in the mix. But Squaw Valley / Alpine Meadows had an opportunity to stand out by expressing something unique – a level of heritage and authenticity that can’t be fabricated. "Skiing has a soul. And this is where it lives.” brought that sentiment to life. Rather than showcasing epic photography of backcountry terrain with expert skiers hucking themselves off cliffs, the campaign depicts the type of personal, memorable moments that all of us have experienced and never want to forget.

Client:
Squaw Valley
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Razr Fit Driver - 2012

PGA Tour Pros react to the new RAZR Fit driver.

Client:
Callaway
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I see you.

Location:
Factory Design Labs
Photo By:
Ryan Andrist

Muse Studio Identity

With the opportunity to be involved with a new online home remodeling collaboration tool from inception to launch, Factory created a strong name and brand identity for what is now Muse Studio, representing the innovative, high end and connected nature of this product.

Client:
Muse Studio
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Perform Beautifully 2012

There are moments of pure inspiration that keep even amateur athletes thirsting for opportunities to Perform Beautifully. We’re on a never-ending pursuit of finding and exposing those moments. And we know exactly where to put the camera.

Client:
Oakley
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Bubba's Way - Dress Code

Oakley is a unique brand - they focus on individualism and innovation that redefines the game - and Bubba personifies all of those qualities.

Client:
Oakley
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ThermoBall Print Ad

To effectively launch a campaign for the all-new Thermoball jacket featuring The North Face’s breakthrough synthetic down insulation, we focused on versatility. Our broad campaign drove consumers online and into stores to see the extensive collection and learn why they could rely on a single outerwear piece for their multiple pursuits in different environments and variable conditions.

Client:
The North Face
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Beyond Reason - Cadel Evans

Athelete vignettes highlighting how they take their sport Beyond Reason.

Client:
Oakley
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No Distractions

Print ad featuring PGA Tour and European Tour Pro Rory McIlroy.

Client:
Oakley
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Technology Iconography

Developed a cohesive system of icons to help consumers understand and differentiate between innovative product technologies.

Client:
Callaway
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ThermoBall Print Ad

For what could be the largest single product launch in our tenure with The North Face, we worked together to position Thermoball as the one and only jacket everyday explorers would need on any given adventure. An extensive Out Of Home, print and digital campaign guided consumers online or into retail to learn more about this new breakthrough technology and to shop the large selection of color and styles.

Client:
The North Face
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Action Sports - Angel Collinson

Angel Collinson reaches terminal velocity in a print ad for The North Face.

Client:
The North Face
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MTN ROOTS

Squaw Valley/Alpine Meadows has long been known for its fast and furious ski terrain. We were asked to come up with an attention-grabbing way of announcing that their dining scene is on the move as well. So we created a food truck that would cater to the health conscious and hungry patrons while communicating their newly launched Skiing Has A Soul ad campaign. The Mtn. Roots truck boasted a menu centered on local and organic plates to entice both locals and tourists to get to the mountain and enjoy a delicious skiing experience.

Client:
Squaw Valley
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Sebastian Copeland

Video highlighting brand ambassador Sebastian Copeland.

Client:
Revo
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Beyond Reason

Featuring Oakley athletes in epic Beyond Reason moments was an important aspect of the campaign’s launch. Quotes from athletes such as this one from surfer Bruce Irons made athletic superheroes relatable.

Client:
Oakley
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Summit Series Print Ad

Innovation fuels progress—often beyond what is presumed to be possible. For the Fall ‘13 campaign we highlighted the addition of all-new ZLoft™ proprietary insulation to The North Face Summit Series line. Confident messaging and powerful imagery in our endemic print and digital work reinforced the concept of technological and personal breakthroughs.

Client:
The North Face
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