Beyond Reason - Lolo Jones

With the 2012 Olympic games on their way, capturing stories like that of Lolo Jones served as messaging platforms to build anticipation around what it takes for an athlete to turn dreams that were once beyond possible into accomplishments that are now Beyond Reason.

Client:
Oakley
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Snowmass Tourism Summer 2012

World-class mountain bike trails by day. First-class entertainment by night. Only in Snowmass.

Client:
Snowmass Tourism
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Matty P thinking twice about the bowl

Location:
Aspen/Snowmass
Photo By:
Michael Bennett

Before Aspen in bounds didn't feel like out of bounds

Locals Chris Davenport, Pat Sewell and Dayla Robinson get first tracks on Highland Bowl.

Client:
Aspen/Snowmass
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Snowing in May in Denver, we usually love snow, but this is getting old.

Location:
Factory Design Labs
Photo By:
Jesse Trimble

Peace in the Chaos - Tanner Hall

Oakley product innovation doesn’t take shape in a stuffy lab. There’s a good reason Oakley athletes’ names appear on the products – they help design them.

Client:
Oakley
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Trailhead App

The Trailhead app helps users find and share the best routes for hiking, skiing, fly-fishing, mountaineering and more than a dozen other outdoor activities.

Client:
The North Face
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fdl

Photo By:
Elliot Hasse

Roth Identity

Factory created a new identity and branding system that upheld Roth’s 50 year history and reputation while also representing its innovative nature.

Client:
Roth
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Happy Chinese New Year!

Photo By:
Krista Molloy

UDESIGN Configurator

Web app customization tool allowing users to customize their own RAZR Fit driver.

Client:
Callaway
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Action Sports - Lucas Debari

The North Face athlete Lucas Debari clearing the highway at Mount Baker.

Client:
The North Face
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Peace in the Chaos - Eero Ettala

Oakley product innovation doesn’t take shape in a stuffy lab. There’s a good reason Oakley athletes’ names appear on the products – they help design them.

Client:
Oakley
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X HOT Fairway Woods

Fairway woods in the past have been daunting for consumers to hit. Not only did Callaway bring a fairway wood family that was easy to hit, they made them Longer From Everywhere.

Client:
Callaway
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Epic Campaign - RAZR Fit driver

Print ad for RAZR Fit driver.

Client:
Callaway
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Work hard / game hard.

Location:
Aspen, CO
Photo By:
Sarah Betts

Look Deeper 2012

Alexandra Cousteau. Global Water Advocate. Revo Ambassador.

Client:
Revo
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FLD Verbier crushing a little late night brain sesh.

Location:
Factory Labs Verbier
Photo By:
Ryan Colley

Drew Roper and the Aspen/Snowmass team putting in some manual labor for today's shoot.

Location:
Somerset, CO
Photo By:
Andrew Price

Ultratechnology

Photo By:
Kris Collins

Draco. Me and My Bloody Valentine in the park. Good dog, good tunes, beautiful day

Photo By:
Kit Peltzel

Before Aspen - 2011/2012 Campaign

X marks the spot: Aspen/Snowmass has hosted the Winter X Games for an unprecedented 11 years running.

Client:
Aspen/Snowmass
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