The Good of Sport – Episode 4: Randy Perkins

All Things Sporting Good” isn’t just about what Sports Authority sells. It’s about what they stand for. To bring this brand purpose to life, we developed a six-episode web series featuring real local athletes who embody what “the good of sport” is all about. Episode 4 tells the story of non-profit founder Randy Perkins.

Client:
Sports Authority
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Beyond Reason

Featuring Oakley athletes in epic Beyond Reason moments was an important aspect of the campaign’s launch. Quotes from athletes such as this one from surfer Bruce Irons made athletic superheroes relatable.

Client:
Oakley
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Hex Black Campaign

Tour Pro Phil Mickelson representing the Hex Black ball.

Client:
Callaway
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ThermoBall Print Ad

To effectively launch a campaign for the all-new Thermoball jacket featuring The North Face’s breakthrough synthetic down insulation, we focused on versatility. Our broad campaign drove consumers online and into stores to see the extensive collection and learn why they could rely on a single outerwear piece for their multiple pursuits in different environments and variable conditions.

Client:
The North Face
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Perform Beautifully - Claudia Goncalves

The modern high-achieving active woman can’t be defined in a few words. In fact, she can’t be defined in a whole book. But “Perform Beautifully”represented a mindset that all Oakley women share.

Client:
Oakley
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Just because we blew the work scavenger hunt doesn't mean we didn't have fun!

Photo By:
Lindsay Morgan

Before Aspen - 2011/2012 Campaign

Tree skiing among the landmarks is what gives Aspen its name. This headline set the tone for the entire campaign.

Client:
Aspen/Snowmass
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The North Face Website

The creation of this massive website was 100% a reflection of The North Face – designed, tested and perfected to be the best. Built on Factory Code Labs' open-source Protosite CMS.

Client:
The North Face
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#A2D Denver Ad Club kickball tournament champions. Probably the greatest day of my life. #FactoryLabs

Photo By:
Chris Shewmake

Location:
Factory Design Labs
Photo By:
Denny Cunningham

Print Ad: Squaw Valley

With so many ski destinations in North America all touting amazing terrain, great conditions and complete vacation experiences, it's easy for any resort to get lost in the mix. But Squaw Valley / Alpine Meadows had an opportunity to stand out by expressing something unique – a level of heritage and authenticity that can’t be fabricated. "Skiing has a soul. And this is where it lives.” brought that sentiment to life. Rather than showcasing epic photography of backcountry terrain with expert skiers hucking themselves off cliffs, the campaign depicts the type of personal, memorable moments that all of us have experienced and never want to forget.

Client:
Squaw Valley
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Peace in the Chaos - Seth Morrison

Print ad for Oakley technical outerwear featuring Seth Morrison.

Client:
Oakley
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RAZR X Black

Product print execution featuring all six members of the RAZR irons family.

Client:
Callaway
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Obligatory sunset shot. I love you, colorado

Photo By:
Dave Oakes

Epic TV - Mirage 2012

PGA Tour Pro Phil Mickelson hits over the Mirage volcano in this TV spot for Callaway.

Client:
Callaway
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Technology Iconography

Developed a cohesive system of icons to help consumers understand and differentiate between innovative product technologies.

Client:
Callaway
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Sebastian Copeland

Video highlighting brand ambassador Sebastian Copeland.

Client:
Revo
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Keeping it real with our US friends. Happy 4th.

Photo By:
Frank Persyn

Beyond Reason - Craig Alexander

Athelete vignettes highlighting how they take their sport Beyond Reason.

Client:
Oakley
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Muse Studio Identity

With the opportunity to be involved with a new online home remodeling collaboration tool from inception to launch, Factory created a strong name and brand identity for what is now Muse Studio, representing the innovative, high end and connected nature of this product.

Client:
Muse Studio
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Roth Identity

Factory created a new identity and branding system that upheld Roth’s 50 year history and reputation while also representing its innovative nature.

Client:
Roth
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