X HOT Driver

The second Callaway driver brought to market in 2013, the X HOT Driver was developed to give golfers outrageous distance when it matters most.

Client:
Callaway
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Like a boss

Location:
Factory Labs Shanghai
Photo By:
Darrell Chang

Technology Iconography

Developed a cohesive system of icons to help consumers understand and differentiate between innovative product technologies.

Client:
Callaway
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We Test on Humans

Component in brand campaign explaining how The North Face designs, tests and perfects gear in partnership with its athletes.

Client:
The North Face
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Single-Track Hayasa Running Shoe

Video introducing Cradle Guide footbed technology

Client:
The North Face
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Looking up at Factory Labs Shanghai

Photo By:
Bob Reimer

A new doodle. Sharpie Art.

Photo By:
Amy Kitt

Gearing up for a tech scout.

Photo By:
Kris Fry

Muse Studio Identity

With the opportunity to be involved with a new online home remodeling collaboration tool from inception to launch, Factory created a strong name and brand identity for what is now Muse Studio, representing the innovative, high end and connected nature of this product.

Client:
Muse Studio
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RAZR Fix Xtreme TV

Callaway TV spot featuring 4-Time Major Champion Phil Mickelson crushing Callaway’s new premium driver: The RAZR Fit Xtreme. #BRINGIT

Client:
Callaway
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Drew Roper on top of Burnt Mountain, Snowmass with Chris Davenport getting his morning instagram up back there.

Location:
Snowmass Mountain
Photo By:
Andrew Price

Perform Beautifully 2012

The modern high-achieving active woman can’t be defined in a few words. In fact, she can’t be defined in a whole book. But “Perform Beautifully” represented a mindset that all Oakley women share.

Client:
Oakley
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Beyond Reason

Oakley lenses and frames are Beyond Reason unto themselves. Bringing that innovative technology to life through bold photography and unique angles helped inspire consumers.

Client:
Oakley
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Snowmass Tourism Summer 2012

World-class mountain bike trails by day. First-class entertainment by night. Only in Snowmass.

Client:
Snowmass Tourism
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Press checking...sunglasses required.

Photo By:
Heather Popenhagen

Peace in the Chaos - Seth Morrison

Print ad for Oakley technical outerwear featuring Seth Morrison.

Client:
Oakley
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Look Deeper 2012

Alexandra Cousteau. Global Water Advocate. Revo Ambassador.

Client:
Revo
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Late day light in the G-Zones

Location:
Highland Bowl
Photo By:
Gary Wiese

#thankful #aspen

Location:
Aspen Highlands
Photo By:
Ryan Colley

Pancakes pancakes pancakes.

Location:
Factory Design Labs
Photo By:
jeff erin

Peace in the Chaos - Seth Morrison

Oakley product innovation doesn’t take shape in a stuffy lab. There’s a good reason Oakley athletes’ names appear on the products – they help design them.

Client:
Oakley
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