Factory Design Labs

Denver_Colorado

The original. Set in the heart of the Rockies offering the vanguard in marketing services for premium brands.
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Denver, Colorado
Shanghai_China

We are creating the culture of sports and outdoor lifestyle from the center of this great city.
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Shanghai, China
Verbier_Switzerland

From the heart of alpinism we craft the most authentic communication for lifestyle brands.
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Verbier, Switzerland

Oakley, Perform Beautifully 2012

How do you highlight a new wave of style that Oakley is bringing to traditional sports like golf without detracting from athletic accomplishment? Simple: Apparel beautifully designed, photographed beautifully on a world-class athlete Performing Beautifully.

Campaign: Oakley Perform Beautifully

Tags: oakley

View More Oakley Work

Perform Beautifully 2012

The modern high-achieving active woman can’t be defined in a few words. In fact, she can’t be defined in a whole book. But “Perform Beautifully” represented a mindset that all Oakley women share.

Client:: Oakley

Perform Beautifully 2012

No matter how impressive the performance, consumers need to know that having the right apparel and eyewear is part of their success.

Client:: Oakley

Perform Beautifully - Claudia Goncalves

The modern high-achieving active woman can’t be defined in a few words. In fact, she can’t be defined in a whole book. But “Perform Beautifully”represented a mindset that all Oakley women share.

Client:: Oakley