RAZR Fix Xtreme TV

Callaway TV spot featuring 4-Time Major Champion Phil Mickelson crushing Callaway’s new premium driver: The RAZR Fit Xtreme. #BRINGIT

Client:
Callaway
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Hex Black Campaign

Tour Pro Phil Mickelson representing the Hex Black ball.

Client:
Callaway
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Technology Iconography

Developed a cohesive system of icons to help consumers understand and differentiate between innovative product technologies.

Client:
Callaway
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Real Results Project

Print execution supporting the Real Results Project.

Client:
Callaway
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Epic Campaign - RAZR Irons

RAZR family irons.

Client:
Callaway
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Epic TV - Bellagio Fountain 2012

PGA Tour and European Tour Pro Alvaro Quiros drives the length of the Bellagio Fountain in this TV spot for the RAZR Fit driver.

Client:
Callaway
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Epic Campaign - RAZR Fit driver

Print ad for RAZR Fit driver.

Client:
Callaway
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Hex Lab - JB Holmes - 2012

Dick's Sporting Goods co-op execution for the Hex Black Tour ball featuring PGA Tour Pro JB Holmes.

Client:
Callaway
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Epic TV - Mirage 2012

PGA Tour Pro Phil Mickelson hits over the Mirage volcano in this TV spot for Callaway.

Client:
Callaway
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RAZR Irons Campaign

Phil Mickelson showcasing the RAZR family of irons.

Client:
Callaway
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Epic TV - Rooftop 2012

PGA Tour Pro Tommy Gainey plays from rooftop to rooftop in Las Vegas in support of the RAZR X Irons.

Client:
Callaway
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X HOT Irons

With Callaway's X HOT Irons family, distance is the name of the game. The bar has been reset. X HOT Irons are now The Standard In Distance.

Client:
Callaway
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HEX Black Tour

Print execution featuring Fredrik Jacobson in support of the Hex Black Tour ball.

Client:
Callaway
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Real Results TV Spot

Captured Real Results from LPGA legend Annika Sorenstam, PGA Tour Pro Ernie Els and real golfers in support of the RAZR Fit driver.

Client:
Callaway
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HEX Black Tour

History of the ball print execution researched all of the technical advancements in golf ball history to promote the Callaway Hex Black Tour.

Client:
Callaway
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RAZR FIT XTREME

The only way to launch the most fully loaded driver was to make a bold statement. So, in 2013, Callaway Introduced The Longest Driver In Golf.

Client:
Callaway
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Razr Fit Driver Campaign

Longest driver on European Tour representing the RAZR Fit driver.

Client:
Callaway
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UDESIGN Configurator

Web app customization tool allowing users to customize their own RAZR Fit driver.

Client:
Callaway
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X HOT Fairway Woods

Fairway woods in the past have been daunting for consumers to hit. Not only did Callaway bring a fairway wood family that was easy to hit, they made them Longer From Everywhere.

Client:
Callaway
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Real Results Website

Website created in support of the Real Results project where real consumers tested the new RAZR Fit driver against their current driver. The results speak for themselves.

Client:
Callaway
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Real Results - Phil Mickelson

Dick's Sporting Goods co-op execution for the RAZR Fit driver featuring PGA Tour Pro Phil Mickelson.

Client:
Callaway
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Razr Fit Driver - 2012

PGA Tour Pros react to the new RAZR Fit driver.

Client:
Callaway
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X HOT Driver

The second Callaway driver brought to market in 2013, the X HOT Driver was developed to give golfers outrageous distance when it matters most.

Client:
Callaway
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Epic Campaign - Hex Black Tour

Hex Black Tour golf ball.

Client:
Callaway
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Real Results TV Spot

Captured Real Results from PGA Tour Pro JB Holmes and real golfers in support of the RAZR Fit driver.

Client:
Callaway
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RAZR X Black

Product print execution featuring all six members of the RAZR irons family.

Client:
Callaway
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